Resume

July 2017 – Present

Self Employed

SEO Specialist and Digital Marketer

• Successfully implemented SEO strategies that resulted in increased organic traffic, improved search rankings, and increased conversions for clients.
• Proven client-facing skills in acquisition, pitching, communication and reporting for successful business development and positive client relationships.
• Proven experience in building and designing websites using both PHP and WordPress, utilizing custom themes, plugins and widgets to provide a tailored user experience and improved website functionality.
• Familiarity with search engine marketing (SEM) principles, including keyword research and ad copywriting, and experience in creating and managing basic SEM campaigns.
• Beginner knowledge and experience with pay-per-click (PPC) advertising, including campaign setup and management, and optimization through keyword research and bid management.
• Experienced in using Google Tag Manager to deploy and manage tracking codes, including Google Analytics, AdWords, and other third-party tags, resulting in improved website performance and accurate data tracking.
• Proven experience in using Google Analytics to monitor website performance, generate reports, and identify key metrics, resulting in improved user engagement and increased conversion rates.
• Set up Google Analytics, Google Search Console, Google Tag Manager, Bing, Yandex webmaster tools, and Facebook Pixel.
• Skilled in on-page SEO, including the optimization of titles, headlines, meta tags, and alt tags to improve search visibility and user experience.
• Implement Technical SEO by minifying JS/CSS files, structured data, Amp and Mobile-first indexing, and following Google PageSpeed Insights core web vitals.
• Utilized tools such as SEMrush and ahrefs to conduct competitive analysis and identify opportunities to differentiate the website in the search landscape.

Oct 2016 – Jun 2017

Meditab Software

Programmer Analyst

• Worked as a programmer analyst on a custom php based framework to develop and maintain web application modules and working on database reports.
• Able to work with developers to implement technical SEO solutions and ensure that they are aligned with best practices.
• Product Development with Sprint life-cycle.
• Skilled in debugging and troubleshooting PHP code to identify and resolve issues
• Collaborated with cross-functional teams to successfully complete projects on time and within budget.
• Demonstrated strong communication skills, both verbal and written, to effectively convey ideas and delegate tasks within the team.

Jul 2014 – Jun 2016

Sparsh Technologies – Tatvasoft International

Software Engineer

• Developing new modules for ongoing projects by gathering requirements from clients.
• Keyword research, Meta Keywords implementation, and Search Engine Optimization friendly implementation on the website.
• Proficient in using tools such as Google Search Console and Screaming Frog to identify and fix technical SEO issues
• Generating reports of Google Analytics on various Dimensions and metrics.
• Used problem-solving and critical thinking skills to overcome challenges and find creative solutions as a team
• Extensive experience with PHP programming and web development, including object-oriented programming and MVC frameworks such as Laravel and CodeIgniter
• Experienced in working with databases, including MySQL, and utilizing SQL for data manipulation and analysis.
• Able to quickly learn and adapt to new programming languages and technologies