Resume

About me
I am an enthusiastic SEO Specialist, with a rich experience SEO & Digital Marketing.
Expert SEO & Digital Marketer
With experience in SEO and digital marketing I have mastered the skills of understanding client requirements according to the latest trends. I have worked with businesses from different niches so you can rely on me for yours.
I am always a learner. I am an expert in WordPress, SEO and Digital Marketing.
Tools I use whenever I open my laptop:
Google Analytics, Google Search Console, Google Tag Manager, Google Keyword Planner, Google My Business, Ahrefs, SEMRush, Screaming Frog, MailChimp, Facebook Pixel, Open Graph Tags, Meta Tags, Canva, WordPress, Keyword Surfer.
Education
2010 – 2014
B.Tech Information Technology
Dharmsinh Desai University, Nadiad, Gujarat, INDIA
Experience
July 2017 – Present
Self Employed
SEO Specialist and Digital Marketer
- Successfully implemented SEO strategies that resulted in increased organic traffic, improved search rankings, and increased conversions for clients.
- Proven client-facing skills in acquisition, pitching, communication and reporting for successful business development and positive client relationships.
- Proven experience in building and designing websites using both PHP and WordPress, utilizing custom themes, plugins and widgets to provide a tailored user experience and improved website functionality.
- Familiarity with search engine marketing (SEM) principles, including keyword research and ad copywriting, and experience in creating and managing basic SEM campaigns.
- Beginner knowledge and experience with pay-per-click (PPC) advertising, including campaign setup and management, and optimization through keyword research and bid management.
- Experienced in using Google Tag Manager to deploy and manage tracking codes, including Google Analytics, AdWords, and other third-party tags, resulting in improved website performance and accurate data tracking.
- Proven experience in using Google Analytics to monitor website performance, generate reports, and identify key metrics, resulting in improved user engagement and increased conversion rates.
- Set up Google Analytics, Google Search Console, Google Tag Manager, Bing, Yandex webmaster tools, and Facebook Pixel.
- Skilled in on-page SEO, including the optimization of titles, headlines, meta tags, and alt tags to improve search visibility and user experience.
- Implement Technical SEO by minifying JS/CSS files, structured data, Amp and Mobile-first indexing, and following Google PageSpeed Insights core web vitals.
- Utilized tools such as SEMrush and ahrefs to conduct competitive analysis and identify opportunities to differentiate the website in the search landscape.
Oct 2016 – Jun 2017
Meditab Software
Programmer Analyst
- Worked as a programmer analyst on a custom php based framework to develop and maintain web application modules and working on database reports.
- Able to work with developers to implement technical SEO solutions and ensure that they are aligned with best practices.
- Product Development with Sprint life-cycle.
- Skilled in debugging and troubleshooting PHP code to identify and resolve issues
- Collaborated with cross-functional teams to successfully complete projects on time and within budget.
- Demonstrated strong communication skills, both verbal and written, to effectively convey ideas and delegate tasks within the team.
Jul 2014 – Jun 2016
Sparsh Technologies – Tatvasoft International
Software Engineer
- Developing new modules for ongoing projects by gathering requirements from clients.
- Keyword research, Meta Keywords implementation, and Search Engine Optimization friendly implementation on the website.
- Proficient in using tools such as Google Search Console and Screaming Frog to identify and fix technical SEO issues
- Generating reports of Google Analytics on various Dimensions and metrics.
- Used problem-solving and critical thinking skills to overcome challenges and find creative solutions as a team
- Extensive experience with PHP programming and web development, including object-oriented programming and MVC frameworks such as Laravel and CodeIgniter
- Experienced in working with databases, including MySQL, and utilizing SQL for data manipulation and analysis.
- Able to quickly learn and adapt to new programming languages and technologies